Saturday, October 19, 2013

The Write, Time of classical music & passion - Virginia Luque, by LETEL.

Virginia Luque, a famous guitarist who plays classical and flamenco music in a Spanish romantic style, has become an admirer of LETEL’s exclusive custom collection. 

Ms. Luque, who has been awarded First Prize at several international competitions, including the “Manuel de Falla” competition for classical guitar in Granada, Spain, has an incredible passion for music that developed at an early age out of her genuine interest in letters and the unique sounds that they impart. To her, music is a powerful instrument of communication, which, when used wisely, can communicate splendid messages to the masses.

She has dedicated most of her life to bringing joy to other people’s lives through her breathtaking performances, which, alongside having earned her one of the highest rankings among contemporary guitarists, have also granted her the opportunity to embrace her love for self-expression. 

Recently, she has met with the founders of Uber digital luxury, who are Partners at LETEL and responsible for Brand management. Sharing a similar vision of reaching out to people by offering them an exclusive luxury that not only brings joy to their lives, but also grants them a chance to more uniquely express themselves. Both Virginia and LETEL espouse unique creativity in the world of luxury.

Virginia’s distinguished and inspiring journey, which eventually led her to become an endorser of LETEL’s exclusive custom collection. She began at an early age at four, she was presented with her first guitar, which she examined and attempted to play without any formal instruction. At age seven, after having received a lot of formal training, she performed her first concert. It was both a success and a transitional life experience. 

After hearing her play, legendary Spanish guitarist, Andres Segovia, invited her to study guitar privately with him. The sound of music from her guitar, and music in general, brought her boundless joy, which motivated her to continue to develop her distinctive and admired skill well into her adulthood. 

With continued practice, determination, and perseverance, she eventually earned a Master’s degree in music at an institute in Spain, and a few years later, she decided to move to America where she then earned her second Master’s degree in music, this time from the Julliard School in New York City. 

Ms. Luque’s concerto performances have included the Concierto de Aranjuez with the New York Virtuosi Orchestra, the Hartford Symphony Orchestra, the North Arkansas Symphony Orchestra, Riverside Symphony, the Seoul Symphony Orchestra, the Izmir Symphony Orchestra, Antalya Symphony Orchestra and she has premiered her own concerto with the Alexandria Symphony


Her recitals have included Carnegie Hall, Town Hall, The Metropolitan Opera House, The Frick Collection in New York City, and numerous concert halls throughout the United States. She was also invited by Christopher Parkening to do a special guest recital at the Christopher Parkening International Master Class at Montana State University.


LETEL is proud to be a part of such an inspiring individual’s journey, and is proud to present such a dedicated and exceptionally talented musician partnering for some exceptional timepieces from the exclusive custom collection.

" Virginia Luque, played a concert that was stunning both for its technical fireworks and its musical warmth."

" Enormous facility " ... Washington Post.

“ Virginia Luque is one of the great players of the young generation after Bream and Williams.” - Herman Hauser II.

Friday, October 4, 2013

Do you care for your, precious Time ?























A watch is an object of exceptional complication and beauty that requires regular care to work properly. Standard maintenance includes safeguarding the movement, protecting the watch from water damage and cleaning the case and band. The following tips will help you care for and preserve your timepieces for generations to come:

How to care for watches with a manual mechanical movement
For watches with a manual (or hand-wound) mechanical movement, be sure to wind the watch once a day, at the same time of day. Be careful not to over-wind the watch. Stop winding the watch as soon as you feel resistance---this indicates the spring has reached maximum tension.

How to care for watches with an automatic movement
If you own a watch with automatic (or self-winding) mechanical movements, be sure to wind the watch once every two weeks if it is worn daily. Wind the watch twice weekly if it is not worn daily.

How to care for watches with quartz movements
If your watch has a quartz movement, you should remove worn batteries and replace them every few years, according to Eli Katz, president of Ashford.com, the leading online retailer of luxury watches. When wearing your watch, it is very important to avoid equipment that create a strong magnetic field, such as speakers, mobile phones and metal detectors. Extreme temperature changes and humid environments, such as showers, hot tubs and saunas, can be harmful for your watch. Damage can also be caused by violent shocks such as dropping the watch as well as activities that require repetitive arm motion (unless the watch was designed for it). Exposure to these risks can negatively affect the movement performance.



Luxury watchmakers, such as Harry Winston, advise a complete movement overhaul every three to five years to keep a timepiece performing perfectly. You may need to take your watch to an authorized dealer for routine maintenance in order to preserve the manufacturer's warranty.

Water Safety
Have your timepiece checked for water-resistance regularly. Some luxury watchmakers, recommend getting a water-resistance check an annual basis. Before wearing your watch in water, ensure that the crown is pushed down or screwed in tightly. Once you are in the water, do not adjust the crown or press on the push buttons, as water can seep into the case. Rinse the watch in fresh water after contact with chlorinated or salt water. If you notice condensation under the crystal or signs of oxidation on the dial, take your watch to a watch professional without delay.

General Cleaning
If a watch is worn regularly, it should be cleaned every two months, generally with a soft, dry cloth.

If your watch has a metal band, some luxury watchmakers recommend careful washing with a soft brush dipped in warm, soapy water. Rinse the watch with warm, clean water before drying it completely. Cartier offers a free metal bracelet kit to owners of its watches. Cartier recommends cleaning the metal bracelet every two months if the watch is worn daily. The kit which can be obtained free of charge from one of Cartier's boutiques around the world.

If your watch has a leather band, be sure never to let it get wet. If it should become saturated with moisture or perspiration, simply wipe and dry it thoroughly. Avoid wrist contact with products such as cosmetics, detergents, moisturizers and perfumes, which can seriously damage a watch's function and finish.