Audemars Piguet Art, LeBron James passion.

Royal Oak & Millenary

One of the finest Swiss luxury that time assisted with beautiful creations, who is adorned by art.

Seizing an era by mastering timeless creations, Audemars Piguet is a well know Luxury Brand known today matched by few.

In 1875 Jules Louis Audemars, decided to join forces with Edward Auguste Piguet, in order to develop and craft watches equipped with complex mechanisms. They shared a passion for watchmaking and a mastery of the art of precision that still characterizes the company today.

Today, Audemars Piguet is still the oldest fine watch-making manufacturer never to have left the hands of its founding families. This gives the company an independent streak that allows it to go its own way and follow its own unique vision.

Branding and marketing has always presented its weight when it came to old fine luxury watch-making and today's unique vision. Over a period of a decade, from well rounded celebrities Arnold Shwarzenneger,  Shaquille O' Neal, Messi and now the current Ambassador of AP, LeBron James were a part of this creative process.

                                                        LeBron James, Audemars Piguet

LeBron James, 28, became the youngest player in NBA history to win four MVPs after receiving 120 of 121 first-place votes by league media members and analysts. The lone other first-place vote went to Knicks star Carmelo Anthony. It was the second time a player fell one vote short of an unanimous MVP selection, with Shaquille O’Neal also receiving 120 of 121 first-place votes in 1999-2000. “It’s probably a writer out of New York that didn’t give me the vote,” James said during Sunday’s award ceremony in Miami. “I know the history between the Heat and the Knicks. So I get it.”

Critics and buzz formed strong arguments if some of these Brand Partnership was a perfect alliance for a Brand like Audemars Piguet. Taking a basic perspective that some of the Ambassadors have a little understanding of such a complicated masterpiece creator, yet an ardent believer of fine art.

Within the mix, an advocate may pose a question ' Was AP, looking to Partner for believing or Partnering with a credible personality who would share a decent understanding of the value, excellence and the true tradition of fine Swiss craftsmanship' ? 

Critics and buzz are not here to stay either with time, as some evolve faster than others. 

Critics were on top of things with Hip-hop artist and record-business entrepreneur Jay-Z and 130-year-old Swiss luxury watchmaker Audemars Piguet in New York City where unveiled a limited edition of 100 timepieces to celebrate Jay-Z’s 10th anniversary in the music business. The watches—a special version of the brand’s Royal Oak Offshore chronograph—have a small “10” in diamonds on the dial. They come in stainless steel, rose gold, and platinum, and retail for $23,500 to $69,500. The project was two years in the making; Jay-Z was apparently and actively involved in the design.

Once again drawing attention to speculation, one would argue the schooling of Jay-Z in the filed of designing and watch making craftsmanship.

But with some proceeds given to charity by Audemars Piguet, it has annual U.S. sales of about $40 million, who has given more than $5 million to U.S. charities, most of them directed at women or children.

Following such staggering numbers of success, Partnership from a movie actor, soccer player and a champion basketball player, putting aside hip-hop music and charity it seems passion meeting Art is a fine conclusion. Without any reservations to the critics and buzz, all is well that continues great.