The Spirit of Piaget's legacy & Hollywood.

                                                           Matthew McConaughey, Common and Chris Tucker, Helen Hunt.

Piaget jewelry and watches were the ultimate accessory for the Spirit Awards brightest stars in Los Angeles.

It was in 'LA CÔTE-AUX-FÉES', a small village in the Swiss part of the Jura, that Georges Edouard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of Luxury.

In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piaget’s fame spread far beyond the crests of the mountains around Neuchâtel, increased by demand from those who already recognized his signature on a movement as a mark of seldom-equaled expertise, and his workshop grew.

An enterprising spirit, willingness to take risks and the desire never to rest on its laurels were indelibly inscribed on Piaget’s DNA, which is why in 1943, the company made a decision that was crucial to its future by registering the brand. From then on, the movement Manufacture from La Côte-aux-Fées produced watches signed by and sold under its own name, created with the same close attention to aesthetics and technical performance. This rebirth can be ascribed to Gérald and Valentin Piaget, the founder’s grandsons. They also started the brand’s geographic expansion and worked to increase its international recognition.

Today, Piaget pushes back the boundaries of refinement and the ultra-thin with a double world record! Two years after launching the double record-holding 1200P calibre, both extremely thin (2.35 mm) and reliable, Piaget presents the thinnest self-winding skeleton watch in the world (5.34 mm), housing the thinnest self-winding skeleton movement in the world (2.40 mm). The result of unique expertise acquired by Piaget since 1874, this exceptional watch nonetheless belongs to its time, as evidenced by its resolutely modern lines. Its skeleton movement has been delicately engraved and hollowed by highly-skilled craftsmen. An especially complex operation accomplished with extreme attention to detail without sacrificing reliability or component rigidity. Paying homage to the watchmaker's traditional art, which they excel in perpetuating, the calibre has a balance bridge with harmonious symmetry and long curves which cross the base plate and add overall rigidity. The search for style is two-fold with unusual decorative work containing alternating matte surfaces - sun-brushed and sand-brushed - contrasting with the shimmering brilliance of the edges. This work of art, only available in Piaget boutiques, has finishing touches such as the beveling and drawing done completely by hand bearing the hallmark of highly accomplished craftsmen. The attention to detail also applies to the screws (traditionally blued), the hands and the micro-rotor in black. A contemporary and harmonious work of art following traditional craftsmanship from the case to the bracelet.

Piaget Limelight collection. 

With a touch of audacity and a pinch of seduction, Piaget explored with refinement the Limelight collection with inspiration - rings which dares to experiment with light decoration that is as entertaining as it is refined, attaining with its sugary flavors the status of a veritable jewelry exploit. This rings court the night lights and turns all heads with its ingenious charm - matched by the creativity of its setting and the nobility of precious stones. Only the hand of the greatest gem-setters and the most expert eye can ensure the creation of a work of such painstaking, delicate but luscious.

May the journey continue, following the leading inspiration of which the Write Time, thrives to learn and grow from the brilliant minds of History.

ref: http://en.piaget.com/