The Unstoppable - Letel & Rashad Butler !

Rashad Butler.

Rashad Butler, the all American offensive football tackler for the Cleveland Browns, was one of the strongest inspiration for Christopher Durrell, the co-founder of Letel, to further develop the company’s lettered watch designs, each of which symbolizes success.

At an early age, Rashad recognized the importance of perseverance, witnessing that without perseverance, goals are hardly ever achieved. His adulthood encounters, one of which took place in 2006, the year when the Carolina Panthers drafted him, magnified his vision of wanting to become a famous and inspirational football player.

Impressed with his bulkiness and ideal weight, the Carolina Panthers were delighted as Rashad joined the team. Thrilled, he envisioned that the opportunity would allow him another step forward to reach an even greater depth in his football career. Shortly after being appointed, he began to lose weight, and eventually got disqualified; this, however, did not stop him from thriving to succeed.

In 2007, he signed with the Houston Texans, anticipating that this year would be different from the previous one in that he would sustain his professional career going forward. A few weeks after he signed with the Texans, however, he discovered that he suffered from ulcerative colitis, a chronic medical condition which prevented him from bulking up. Difficult to diagnose, ulcerative colitis never stopped him from being determined to move forward. He searched for a diagnosis among the medical community and was fortunate to find an effective one, eventually re-gaining his weight and ability to bulk up.  Even though his condition did not affect his status on the team, he preferred to renounce his position to take a break from his profession, believing that this course of action would be in his best interest.

In 2013, he signed with the Cleveland Browns, and he continues to be a dedicated team member whose talents and skills are highly recognized.

Rashad’s passion to thrive and a will to stand up again and again against any and all circumstantial challenges was never ending, yet very persistent - in order to succeed at actualizing his dream of becoming a famous and inspirational football player was what inspired Christopher Durrel. Letel, which focuses on the design of unique bespoke custom made time pieces that are the first of their kind in the watch industry, has yet to reveal some of the most appealing precious time pieces. 

Both Rashad Butler and Christopher Durrell share a common belief and a drive: perseverance is the key to success. While Rashad demonstrates this belief in his encounters, Christopher demonstrates this belief by a bespoke unique concept which is a rewarding signature of success, a symbol of achievement and prestige.

In a time where an industry is highly competitive cultivating with new idea and advanced technology, Christopher embarked upon an intricate new concept of the 1st custom made watch. Christopher partnered with Uber digital Luxury brand management company developing its designs to cater to customers that are searching for a unique and valuable item that accentuates not only their personality but a signature to their name. Similarly, Rashad and Letel connects to this challenge moving forward without any known boundaries or barriers.  

After having met with the Christopher, Rashad expressed his interest in the philosophy behind Letel’s uniquely designed watches, and his appreciation for Christopher’s interest in his dedication.

Rashad owns his own customized watch that bears an 'R' which of course resonates his name. He wears it as a symbol of thriving force of victory. Letel is a proud and dedicated Timekeeper of such an unstoppable force of success and powerful determination.